We make brand that will make them look.
We make brand that will make them look.
Vesta Luxury Home Staging & Interior Design
A luxury home staging and interior design group came to us needing a name and identity that would resonate with some of Los Angeles’s most wealthy and elite real estate agents, developers and home buyers. Our goal was to develop something classic, modern, confident and iconic, without feeling unapproachable or expected. The result is a brand that helped launch this business to become Los Angeles's top 10 fastest growing companies two years in a row and going strong.
NAMING — BRANDING — PHOTOGRAPHY — COLLATERAL DESIGN — VEHICLE WRAPS — CLIENT GIFTS — UNIFORMS
The name Vesta references mythology and the Roman goddess of hearth and home, named Vesta, who protected families and insured their prosperity. We feel Vesta Home brings the same set of values to their clients by helping sellers continously sell over asking price by helping buyers to imagine what is possible in a prospective home through thoughtful and tasteful interior decoration.
The brand is reminiscent of luxury fashion lines, with a dynamic mark and lockup that allowed Vesta to brand various segments of its company with equal iconic value.
Every home staging and interior design company’s most critical piece of marketing collateral is the printed portfolio piece, often a look book, that will convince real estate agents to work with them. Therefore, it was of upmost importance that Vesta’s look book stand apart from the others and express the height of taste and luxury — from the feel of the paper to the tasteful, easy-to-carry size, we worked tirelessy to produce stunning photography and a coffee table-quality book every four months.
As Creative Director I chose our photographers and accompanied them on the shoots of estates helping to select shots and style scenes for our lookbooks and website.